Celebrating Krink's 25th anniversary in 2025 with a video series exploring the brand’s history and more, told by founder Craig Costello and featuring photographs from his personal archive.

Krink 25 Years: Part Three: New York City. In 1998, 27-year-old Craig Costello leaves San Francisco and returns to New York City. He writes graffiti and paints in his studio while also beginning to make more Krink. When the first bottles become available for purchase, a small project quickly grows into a full-fledged business. Alongside Craig’s evolving art and aesthetics, Krink spreads all over the world, attracting attention from shops, media, and global brands.

Video Production: Krink Studio
Photo: Craig Costello