Moncler and Krink joined forces for Moncler’s House of Genius in NYC and Tokyo. We created a custom K-42 Paint Marker and K-75 Paint Marker as part of a collection of limited editions curated by Sarah Andelman.
Krink Studio: product design, production, project management, photography
The Moncler brand was born in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, with a focus on sports clothing for the mountain. Moncler pursues a philosophy aimed at creating products that are unique, of the highest quality, versatile and constantly evolving while always remaining true to the Brand’s DNA guided by the motto “born in the mountains, living in the city”. Tradition, uniqueness, quality, consistency and energy have always been the distinctive features of the Moncler brand that over the years has been able to evolve while remaining consistent with its DNA, heritage and identity, in a continuous search for an open dialogue with its many consumers in the world. It is from this constant research that in 2018 a new project was born, Moncler Genius – One House, Different Voices: a hub for creative minds able to reinterpret the Moncler brand, always consistent with its history and its DNA, adopting a new way of doing business.